We had some truly remarkable speakers visit and share their wisdom with 72U. To thank them, we handcrafted a beer inspired by our favorite improv game, "Yes And." The rules of the game are simple: say "Yes, and" to everything, no matter how stupid, and behold the power of affirmative thought.
The bottle design followed our concept. We had big plans to paint the bottles into a giant collective mural. It was a beautiful sentiment that turned out to be only beautiful in sentiment. But in the spirit of Yes&, that didn’t stop us.
Here's what the folks at Creativity Online and Fast Company had to say.
