Most television conglomerates talk about how important their shows' social channels are. They spend a fortune on analytics to post at peak hours, know what hashtags to slap on, when to tell people to “tune in,” and… voila! Social entertainment marketing has been boiled down to a science. But we wanted to boil it down to an art.

We weren’t interested in the beloved repurposing of assets. We wanted to use social to create an extension of the world of the show with its own narrative arc that complemented its viewers’ behavior. The result was a groundbreaking launch campaign consisting of more than 300 pieces of original content that won Narcos more viewers than Game Of Thrones.

With scroll-stopping designs, witty real-time responses, and captivating micro-campaigns we earned 94 Million Facebook impressions and 1 Million Fans in the first month alone.

#Cokenomics

We contextualized the surreal facts of the Colombian cocaine trade in an award-winning series of infographics.

Our #cokenomics were so popular they inspired a larger branded content piece in the Wall Street Journal.

Real-Time Content

We became a weekly production machine. We met every Monday, to discuss cultural moments and existing social conversations and by Tuesday, we were designing and producing shareable, engaging, and top-of-mind content for our audience. From Fantasy Football to Miss America to Former President Trump, Narcos was building an irreverent social personality – a seamless extension of the show, its characters, themes, and storyline.

AWARDS

One Show 2016 • Bronze Pencil Design Data Visualization + Infographics

Shorty Awards 2016 • Best in Television

Shorty Awards 2016 • Best in Data Visualization