From sausages, to potato salads, "American Cheese" somehow makes its floppy self present on every BBQ favorite. However, there's nothing American about synthetic, processed cheese squeezed into a plastic slice mold. The Federal Drug Administration doesn't even allow companies such as Kraft to label it "Cheese." So this Fourth of July, we took a stand against processed American Cheese-Product and encouraged Americans to fight for something more deserving of the country's namesake: delicious, naturally-aged Tillamook Cheddar Slices.
Thousands of people signed our petition and declared their independence from Un-American cheese. We sparked a debate around a cultural moment that earned over 52 million earned media impressions.
PRESS: Mashable, Fast Company, Vice, AdWeek
