Girls represent half of all mobile gamers, but they only represent a small sliver of those working in the industry. Google Play’s initiative, Change the Game, sets out to empower female makers, coders, and designers to consider mobile gaming as a career. The Design Challenge is a call to arms for girls ages 14-30 to submit their ideas, artwork, and vision for a chance to have a real mobile game that lives in the Google Play Store. This global launch film introduced our mission, celebrated our finalists, and inspired the next generation of female gamers.
These five creative chicas flew in from all over the country to step onto their first film set. We captured their unique passions and paired them with graphics inspired by their game ideas. It all ladders up to our larger Change the Game campaign aesthetic, and campaign tagline: Play On.
