Pacific Standard Time launched a massive initiative to turn a much-deserved spotlight on Latin American artists. Led by the Getty, it spanned over seventy arts and cultural institutions in Southern California. Our job was to bring these brilliant but largely unknown pieces of art out of the stuffy, elitist art world.
To do this, we leaned on a truth that everyone could relate to; no matter who you are, we all have our own way of getting Lost in Art. You could be an over-thinker or perhaps you're tangent prone or maybe you talk to yourself (no shame). There's no right or wrong way. We partnered with deep thinker, cultural icon, and avid art collector, Cheech Marin, to show the world how he gets lost in art when he’s at home.
When you arrive at Pacific Standard Time, we invite you to find your own way of getting Lost in Art.
PRESS: Creativity
And before you ask…
Yes.
We smoked the devil’s lettuce together afterward.
And, no.
Nothing this cool has happened to me since.
