When Interscope Records asked us to create a live music event for their debut artist BØRNS, they didn’t want “just another concert.” We worked directly with the artist to create something memorable and completely unique to introduce his music to the world.
We wrote, designed, and fabricated Lucid Candy - an immersive live music experience that transformed a 13,000 square-foot warehouse into BØRNS’ subconscious.
We crafted a narrative experience that began the moment guests received an RSVP. When they arrived, they became a part of the story, guided by actors through elaborate rooms, each inspired by one of his tracks.
At the end of their voyage, BØRNS was waiting on stage to perform his (now platinum) LP for the first time ever.
Read about it on Mashable
360 VR here.