You know Ray-Bans. You’ve worn Ray-Bans. You've seen people cooler than you wearing Ray-Bans. But chances are you haven’t tried Ray-Ban Meta smart glasses yet…

We launched a full scale global campaign - across 9 markets via broadcast, OLV, and the biggest OOH placements on Earth - rooted in one simple insight: when you walk into a room wearing Ray-Ban Meta smart glasses, everyone wants to try them.

We made the glasses the ultimate "plus-one" as Anderson .Paak, Tinashe, James Blake and The Free Nationals pass them around a house party, trying out all the features that the frames offer.

Press: AdAge | Little Black Book | Design Rush | The Music Universe | VisonMonday | OptiGuide

Girls represent half of all mobile gamers, but they only represent a small sliver of those working in the industry. Google Play’s initiative, Change the Game, sets out to empower female makers, coders, and designers to consider mobile gaming as a career. The Design Challenge is a call to arms for girls ages 14-30 to submit their ideas, artwork, and vision for a chance to have a real mobile game that lives in the Google Play Store. This global launch film introduced our mission, celebrated our finalists, and inspired the next generation of female gamers.

These five creative chicas flew in from all over the country to step onto their first film set. We captured their unique passions and paired them with graphics inspired by their game ideas. It all ladders up to our larger Change the Game campaign aesthetic, and campaign tagline: Play On.

Wireless Limitless set out to distinguish Uniqlo’s new Wireless Bra amid a very saturated bra market. We had to speak to women everywhere… which proved difficult when considering the myriad cultural expectations for what a bra should do. But no matter where you're from or how you define beauty, no woman should have to sacrifice comfort.

Turns out, we've been doing that for a really, really long time.

Pacific Standard Time launched a massive initiative to turn a much-deserved spotlight on Latin American artists. Led by the Getty, it spanned over seventy arts and cultural institutions in Southern California. Our job was to bring these brilliant but largely unknown pieces of art out of the stuffy, elitist art world.

To do this, we leaned on a truth that everyone could relate to; no matter who you are, we all have our own way of getting Lost in Art. You could be an over-thinker or perhaps you're tangent prone or maybe you talk to yourself (no shame). There's no right or wrong way. We partnered with deep thinker, cultural icon, and avid art collector, Cheech Marin, to show the world how he gets lost in art when he’s at home.

When you arrive at Pacific Standard Time, we invite you to find your own way of getting Lost in Art. 

PRESS: Creativity

In the summer of 2017 protests and clashes broke out in Charlottesville over the assembly of white-nationalist supporters. It was difficult to explain the growing divisions in our country to other adults let alone to our children.

Stephen Lum (illustrator extraordinaire) and I wanted to take action. We created Color Outside the Lines, a children’s book that helps two confused generations talk to one another about inclusivity. Here’s a little synopsis and some of my favorite pages.

Most television conglomerates talk about how important their shows' social channels are. They spend a fortune on analytics so they know what hashtags to slap on or when to tell people to “tune in,” and… voila! Social entertainment marketing has been boiled down to a science. But we wanted to boil it down to an art.

We weren’t interested in the beloved repurposing of assets. We wanted to use social to create an extension of the world of the show with its own narrative arc that complemented its viewers’ behavior. The result was a groundbreaking launch campaign consisting of more than 300 pieces of original content that won Narcos more viewers than Game Of Thrones.

With scroll-stopping designs, witty real-time responses, and captivating micro-campaigns we earned 94 Million Facebook impressions and 1 Million Fans in the first month alone.

Awards:
One Show 2016 • Bronze Pencil Design Data Visualization + Infographics
Shorty Awards 2016 • Best in Television
Shorty Awards 2016 • Best in Data Visualization

 From sausages, to potato salads, "American Cheese" somehow makes its floppy self present on every BBQ favorite. However, there's nothing American about synthetic, processed cheese squeezed into a plastic slice mold. The Federal Drug Administration doesn't even allow companies such as Kraft to label it "Cheese." So this Fourth of July, we took a stand against processed American Cheese-Product and encouraged Americans to fight for something more deserving of the country's namesake: delicious, naturally-aged Tillamook Cheddar Slices. 

Thousands of people signed our petition and declared their independence from Un-American cheese. We sparked a debate around a cultural moment that earned over 52 million earned media impressions.

PRESS: Mashable, Fast Company, Vice, AdWeek

 For the 60th anniversary of the Grammy Music Awards, we wanted a campaign that honored the irreverent icons that have made the Grammy’s stage unlike any other.

With the help of some unforgettable Grammy moments, the most legendary faces in music, and the best VO in the game (Common)… Long Live Music was born.

One thing is certain in life: someone will try to lay a finger on your Butterfinger.

But they will always fail thanks to the Butterfinger Investigators (aka BFI). They're a task force whose sole purpose in life is to return stolen Butterfingers to their rightful owners. The BFI have been around for years, but with the addition of "EVER," we opened the door to time travel, extending the possibilities of the BFI premise to the golden age of pirates, post-revolutionary folklore, and beyond.

Proving that no matter where you are (or when you are), nobody will lay a finger on your Butterfinger. Ever.

Whoever said print was dead clearly wasn’t around for this five-month beast of a project. In three days, our fantastic team, including my Pinterest idols, Juco, managed to capture over thirty product looks, while also letting me jump on the trampoline between takes. Give What You Love, Love What You Give was ultimately translated in eight languages and became a global print, social, and in-store holiday campaign for Uniqlo.

When Interscope Records asked us to create a live music event for their debut artist BØRNS, they didn’t want “just another concert.” We worked directly with the artist to create something memorable and completely unique to introduce his music to the world.

We wrote, designed, and fabricated Lucid Candy - an immersive live music experience that transformed a 13,000 square-foot warehouse into BØRNS’ subconscious.

We crafted a narrative experience that began the moment guests received an RSVP. When they arrived, they became a part of the story, guided by actors through elaborate rooms, each inspired by one of his tracks.

At the end of their voyage, BØRNS was waiting on stage to perform his (now platinum) LP for the first time ever.

Read about it on Mashable

360 VR here.